Join Our Crusade

We’re reaching out to invite you to be part of a growing health and wellness movement that is transforming the way people think about sleep—Incline Bed Therapy (IBT). By simply elevating the head of a bed by 5–7 inches, customers can experience dramatic improvements in circulation, breathing, circulation, breathing, digestion, sleep quality, and overall health.

Our Mission:

To make it easy for people to find and try inclined sleeping in person at local mattress stores, clinics, and showrooms.

 Backed by Science, Confirmed by Experience:

Inclined sleeping has been shown to:

• Support healthy blood circulation and lymphatic drainage
• Reduce snoring and apnea events
• Alleviate acid reflux and nighttime congestion
• Improve sleep quality and overall wellbeing

Millions of people already practice IBT using DIY methods. It’s time the mattress industry caught up—and made it easier for the public to try it safely and properly.

 Let’s Work Together

Join the movement. Help us give people a better way to rest—by letting gravity do what it was meant to do.

Why the Movement Has Been Held Back

Too Medical. Too Narrow. Too Easily Dismissed.

For decades, the practice of sleeping with the head of the bed elevated—known as Incline Bed Therapy (IBT)—has quietly helped thousands of people. But despite its life-enhancing benefits, the movement has struggled to gain mainstream traction.

Why? The name and the narrative have been limiting.

1. “Therapy” Sounds Clinical or Medical

• The word “therapy” can unintentionally make IBT sound like a last resort for the sick or elderly.
• It often triggers skepticism from wellness consumers who aren’t actively looking for medical interventions.
• It also limits the appeal for retailers who don’t see themselves as part of the “healthcare” system.

2. Focus on Ailments, Not Everyday Benefits- Most IBT discussions focus narrowly on:

• Acid reflux
• Sleep apnea
• Varicose veins
• Bedsores

These are all important, but they don’t speak to the general population looking for better energy, clearer skin, improved circulation, or cognitive sharpness.

The average health-conscious consumer—intermittent faster, cold plunger, or biohacker—has never heard that how you sleep physically (flat vs. inclined) might matter more than what you sleep on.

3. The Wellness Community Hasn’t Been Reached

• IBT has mostly lived in obscure forums or clinical case reports.
• It hasn’t been packaged with the accessibility, lifestyle framing, and aesthetic experience that modern wellness products demand.

The Solution: Reframe the Movement

To move forward, we must:

• Drop the “therapy” label and start talking about “gravity-aligned sleep” or “elevated sleep” as a smart, natural choice for anyone.
• Shift the message from illness to optimization. Not “cure your apnea”—but “improve your circulation and sleep deeper, naturally.”
• Let people experience it in beautiful, calming showrooms—not just medical blogs or DIY setups.

 Help People Discover Better Sleep with Incline Sleep

Backed by Science, Felt in Real Life

Inclined sleeping has been shown to:

• Support healthy circulation
• Reduce snoring and reflux
• Improve sleep depth and energy

Thousands already DIY this at home. Let’s help them do it right—with proper support and professional guidance.

Let’s Reframe the Conversation

This isn’t about “therapy” or treating illness. It’s about natural, gravity-aligned sleep that supports total wellness—from better skin and digestion to sharper focus.

We’re here to bring this concept into the mainstream. Not with medical jargon, but with inviting, modern experiences.

how old is incline bed therapy and who started it ? Inclined Sleep is 3,000 years old.

Incline Bed Therapy (IBT) as a structured concept was introduced in the mid-1990s by Andrew K. Fletcher, a British mechanical engineer.

The Origins of IBT

• In 1994, Andrew Fletcher began investigating how gravity affects fluid movement in the body—not just blood, but also lymph and cerebrospinal fluid.
• He hypothesized that sleeping flat might be counterproductive to these natural flow systems, and that a slight incline could support the body’s circulation, detoxification, and recovery processes.
• His initial experiments involved raising the head of the bed by 5–7 inches, creating a ~5° incline.
• Early feedback came from people with conditions like multiple sclerosis, sleep apnea, and varicose veins—many of whom reported improvements.

The Theory Behind It

Fletcher’s theory was based on the principle that gravity helps drive circulation and internal fluid dynamics, and that the body is optimized to function in alignment with gravitational flow—even during rest.

He argued that:

“We sleep flat out of habit, not because it’s the healthiest way.”

 Scientific Recognition

While Fletcher’s work was not widely adopted in mainstream medicine, it did spark:

• Small observational studies
• Anecdotal reports from users
• Interest from holistic practitioners and biohackers

Today, many people practice IBT independently, and it’s gaining attention in wellness and alternative health communities.